I read somewhere recently that in order for someone to want to buy your product, they need to believe it has everything they want, then it sells itself. I thought to myself, well, our products have everything you want – high quality ingredients, made in small batches with care and attention, no fillers, no synthetics, no chemicals, fresh, clean, healthy.
How did this all come about? Last spring and summer, I really started looking at the ingredients in some of the products I was using. Never much of a product junkie, I did use the basics:
